Girl Effect is working with the video-sharing platform to highlight the positive impact of educating girls in India through TEGA’s girl researchers, whose lives have been positively transformed by the peer-to-peer research methodology. Currently, only one out of 100 girls enrolled in school in India complete grade 12, making educating girls a key priority and a powerful investment for the future.
YouTube Impact Lab, which aims to harness YouTube’s scale, technology and talent to promote projects that are driving measurable social change campaign, aims to raise awareness of education challenges girls face in India with a number of influencers and partners. This campaign includes Girl Effect’s innovative work featured in a YouTube playlist alongside compelling footage of programmes from UNICEF, Malala Fund and Video Volunteers.
YouTube Impact Lab successfully piloted “Impact Ads”, YouTube’s version of public service announcements, with top creator Lilly Singh in March of this year, with the goal of promoting girls’ education. It kicked off their phase of ads in recognition of International Day of the Girl on 11 October this year, featuring Priyanka Chopra and three of India’s top creators: Bhuvan Bam (BB Ki Vines), Prajakta Koli (MostlySane), and singer Vidya Vox.
The ads will run for several weeks as part of the ‘Educate a girl, empower a nation’ campaign to highlight the importance of educating girls.
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Educate a girl, empower a nation.
Girl Effect is working with YouTube to highlight the positive impacts of educating girls in India.