TEGA wins Best Innovation Award at Market Research Society Awards

The program is recognised for its innovative approach to evidence gathering.

At last night’s Market Research Society (MRS) Awards, Girl Effect’s TEGA program, together with our partners Maido and 2CV, scooped up the Best Innovation prize, awarded to organisations who’ve shown an innovative approach to evidence gathering.

The MRS Awards celebrate research’s ability to drive innovation, inspire change and deliver results.

MRS judges said: “We were bowled over by Girl Effect – the project represents innovation on so many levels. By thinking creatively at every turn, the team overcame significant methodological, technical and social challenges to create a research solution which gives thousands of girls worldwide a voice while empowering their peers to become qualified researchers themselves. This really represents what research is all about: championing ordinary people and getting their voices heard.”

With members in more than 60 countries, MRS is the world’s largest research association, for those who need, use, generate or interpret the evidence essential to making good decisions for commercial and public policy. It is dedicated to the support, promotion and enrichment of the research and business world.

Visit the MRS website to find out more.