Zathu

How technology can unlock change for girls: Girl Effect attends Women Deliver 2019

Girl Effect had a significant presence at Women Deliver 2019, joining with partners to discuss how mobile will help unlock important change for girls around the globe. Women Deliver, the world’s largest conference on gender equality took place in Vancouver from 3-6 June 2019 with a theme of Power. Progress. Change and the ambition to …

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Gavi: Sometimes social and cultural barriers need social and cultural solutions

Girl Effect has been working with Gavi, the Vaccine Alliance, to break down negative attitudes and behaviours that prevent girls accessing the HPV vaccine. Read Deputy CEO of Gavi Anuradha Gupta’s piece on how Girl Effect’s Zathu band help challenge perceptions and generate demand for the newly introduced HPV vaccine in Malawi, on LinkedIn. Zathu cast member Theresa speaks to …

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You can’t be what you can’t see: The art of creating characters for real girls to relate to

Girl Effect Ethiopia has unveiled the future of Ethiopian youth brand Yegna, with a fresh cast and a brand new TV drama. As Yegna embarks on a new chapter, Bemnet Yemesgen, Brand Director for Girl Effect in Ethiopia reveals why Girl Effect uses characters and storylines to inspire change in its audiences, and tells of …

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Why all girls need role models

Girl Effect brands use inspirational real-life and fictional characters to expand girls’ horizons. Almost all of us can name someone who has positively influenced our life, and it is human nature to look to our peers for inspiration and guidance. That’s why role models are a key part of Girl Effect’s culture brands. In the …

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Presence, Privacy and Control: The three cornerstones of using mobile to empower girls

Girl Effect’s director of digital research and learning, Kecia Bertermann, outlines what our work has taught us about designing effective mobile interventions. In many places around the world, the mobile phone is the most commonly used piece of technology. It’s often the only way an adolescent girl can get online. A teenage girl worried about …

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Zathu wins breakthrough HIV prevention award at AIDS 2018

Zathu – Girl Effect’s youth brand in Malawi – has been recognised at the AIDS 2018 pre-conference by winning a Demand Creation Challenge award. Established by OPTIONS* consortium, the awards showcase best-in-class innovative, high-impact communication-based approaches to HIV prevention. A panel of judges – made up of representatives from USAID, The Bill and Melinda Gates …

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