In the second of our two-part series, Girl Effect’s Jess Majekodunmi discusses the brand-led insights that help Yegna change the world for girls. Coming up to its third anniversary and with its seventh season about to launch, Yegna is a multi-platform media brand in Ethiopia designed to promote positive social change for girls in a country where …
Four ways brands can trigger social change for girls Read More »
Harmful myths and misinformation about COVID-19 are spreading rapidly worldwide. Adolescents are often the hardest to reach with public health messages. Now more than ever we want to ensure that girls are receiving the advice, information and support they need to stay protected. From Africa to Asia, we reach millions of girls around the world. …
How we are supporting the fight against COVID-19 Read More »
Following the DFID announcement in January. Over the past month, noteworthy journalists and news outlets have come out in support of Yegna, recognising its credentials as an innovative and impactful programme driving change for girls living in poverty in Ethiopia. Authors including UK columnist Caitlin Moran have written powerful articles making the case for the …
Girl Effect sees global support and recognition for Yegna Read More »
Everything we do at Girl Effect starts from the perspective of the girl – 2019 was no different. Adolescence is a crucial moment in a girl’s life as she starts to face more choices that affect her future. From Africa to Asia, our inspiring youth brands have connected millions of adolescent girls around the world …
Empowering girls to change their lives – wrapping up 2019 at Girl Effect Read More »
Malala Yousafzai visits Girl Effect’s multi-platform youth brand, Yegna, to discuss girls’ education and the role Yegna has to play in delivering change with girls in Ethiopia. 22 year old advocate for girls’ education, UN Messenger of Peace, and Malala Fund co-founder, Malala Yousafzai visited Girl Effect in Addis Ababa on 10 July 2019. The …
Yegna, Girl Effect’s multi-platform youth brand in Ethiopia, has launched its brand-new TV drama, created to tackle the complex issues that affect the lives of millions of adolescents across Ethiopia. Since 2013, Yegna has used the power of storytelling to reach girls across the Addis and Amhara regions of Ethiopia via music, radio and digital …
Nationwide TV series marks exciting new chapter for Yegna Read More »
Today marks the UN’s International Day of Zero Tolerance for Female Genital Mutilation (FGM). This form of violence against women and girls is still widespread across many countries, including Ethiopia where Girl Effect works, using storytelling to spark real change for girls. Jo Hemmings, Girl Effect’s Senior Director for Impact, explains why FGM is still …
Girl Effect Ethiopia has unveiled the future of Ethiopian youth brand Yegna, with a fresh cast and a brand new TV drama. As Yegna embarks on a new chapter, Bemnet Yemesgen, Brand Director for Girl Effect in Ethiopia reveals why Girl Effect uses characters and storylines to inspire change in its audiences, and tells of …
Girl Effect brands use inspirational real-life and fictional characters to expand girls’ horizons. Almost all of us can name someone who has positively influenced our life, and it is human nature to look to our peers for inspiration and guidance. That’s why role models are a key part of Girl Effect’s culture brands. In the …
Girl Effect’s youth brand in Ethiopia, Yegna, encourages positive behaviour change and increased agency for girls by tackling real-life challenges through stories and music. Girls in Ethiopia, like millions of girls globally, are keen to learn more about issues that matter to them whilst they are navigating adolescence, from education to sexual health. Yegna is …
