Let’s lift ourselves up, together

Tujibebe is a mobile-based brand focused on adolescent girls that also speaks to those around her. Born out of Tanzanian culture, Tujibebe unites young people through shared experiences, equipping them with the right skills and confidence to navigate adolescence.
By role-modelling inspiring fictional and real-life success stories, Tujibebe content provides young people with the information and resources they need to make positive choices about their future – from finishing their education or setting up their own small business, to accessing a health service.

The importance of coming
together as a community

Coming together as a community is central to Tanzanian culture; and we know that to create meaningful change for girls, we need to design content that engages boys too. Tujibebe inspires, supports and guides young people to make positive choices about their futures, together.

What we make


Girl Networks & Ambassadors

Where girls can come together in the real world through clubs, via our partner organisations, to consume content, be inspired, learn, and support one another to access the resources they need.


National IVR Phone Line

Offering interactive, on-demand audio content, featuring inspirational stories, top tips and quizzes, free to access on Tanzania’s biggest network provider, Vodacom.


Tujibebe Website & Chatbots

A website where girls can share their stories and be inspired by others, discuss shared challenges and receive advice from other girls and experts.

Coming soon, …branded chatbots on Facebook and WhatsApp offering a private way for girls to ask questions about the themes and topics raised by our content and safely get information.

Slide 1 in 4 girls in Tanzania complete secondary school World Bank Group, 2019 Slide Well Told Story, 2017 of young people in Tanzania own their own mobile phone 63% Slide IDRC and Mastercard Foundation, 2015 of youth employment in Tanzania is in agriculture 3/4

Tujibebe Partnerships

Empowering girls through mobile with the information they need to transform their lives

Implementing, supporting and strengthening TEGA networks in India

Would you like to work in partnership
with Girl Effect in Tanzania?

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