Eliminating the barriers girls face accessing mobile phone support in Nigeria
In 2018, Girl Effect launched its partnership with Airtel – a leading global telecommunications company with operations in 16 countries across Asia and Africa – to support the ongoing success of Girls Connect. The partnership will provide 50,000 free minutes per month to the Girls Connect service.
Combining the power of storytelling with one-to-one support, Girls Connect is a first-of-its-kind mobile innovation for girls, developed by Girl Effect in partnership with the iSON Group.
Girls dial a number and listen to pre-recorded stories containing inspiring, entertaining and educational lessons about their lives, covering multifaceted issues including violence, healthcare, personal finance and education. Not only can girls listen to these stories, but they are also connected to a ‘role model’: specially-trained iSON call centre operatives who can answer girls’ questions truthfully and talk through the stories they have heard to make them more meaningful and relevant to their own lives.