Impact & insights

The concepts and designs of our youth brands and mobile tech are based on deep insights, revealed by our own research and large-scale digital data sets. Once they are live in the world, we monitor how young people engage and interact with them.

We evaluate ourselves by the tangible impact we have on a girl’s self-expression, self-value, her relationships and her ability to make choices about her life. At every stage, girls take part – as designers, field researchers and data collectors – so that our insights are unfiltered and authentic.