Dial 1 for empowerment: Girls Connect features in TIME magazine

Girl Effect’s pioneering digital platform in Nigeria has been profiled in TIME magazine.

Girls Connect is the result of an innovative partnership between Girl Effect and the iSON Group – one of Africa’s largest IT services and BPO companies.

The platform delivers a personalised experience for girls where they can access on-demand content and conversations via a mobile phone line – the first of its kind.

Girls and young women simply dial a free number from a mobile phone to hear stories about young women facing widespread pressures, such as early marriage and the struggle to get an education. They follow up the story by speaking to a role model to receive tailored one-to-one support.

Find out more – read the Girls Connect TIME magazine feature.