Deutsche Welle Profile Yegna as ‘Ethiopia’s Sound of Change’

Girl Effect was approached earlier this year by Deutsche Welle – a German Broadcaster with an international outreach – to document and film Yegna for their series ‘Africa on the Move’.

The journalist Nadina Schwarzbeck, who also writes and produces the series, wanted to hero Yegna as one of their inspiring stories of courage, creativity and achievement of Africans who are changing their lives and impacting those around them. Check out the series for yourself here.

The filming showed the girl group in the studio as well as interacting with fans and aimed to give them some positive exposure, highlighting the great work Girl Effect is achieving in Ethiopia.

The Deutsche Welle website has 76,500 users and delivers content in English with about 168,360 page views each month.

They tweeted the video to their 91.8k followers with the caption ‘Meet this great all-female #Ethiopia band #Yegna who are fighting for women’s rights’; It’s already picked up a fair amount of traction on social media and we’ll be posting it on our own channels soon!

A huge thank you to the team in Ethiopia! Have a watch of the film here.