Following an interview earlier this year, leading development trade outlet Devex has run a profile piece on Farah entitled ‘Girl Effect’s first CEO brings brand strategy to development’.
The piece is written by Adva Saldinger, the publication’s Impact associate editor who leads on coverage of the intersection of business and international development.
Devex is a for-profit membership organisation and media platform for the global development community. It aims to connect and inform development, health, humanitarian, and sustainability professionals through news, business intelligence, and funding.
The article itself outlines Farah’s creative background at AMV BBDO and All3Media, and goes on to explore Farah’s first year working at Girl Effect as CEO. It discusses the success of Girl Effect’s brands, Yegna, Ni Niyampinga, and its products including GEM and TEGA, as well as its partnerships with Gavi to increase uptake of the HPV vaccine among the communities Girl Effect operates in and with ISON Group to create Girls Connect.